Hugo Element, a fragrance for men, was formulated for the urban man who is laidback and relaxed. Stephen Ruiz was the photographer of the campaign and said that Meyers was the ideal choice to represent the fragrance and the underlying concept.
- Top notes are water notes and citruses
- Middle notes are coriander and ginger
- Base notes are Virginia cedar and musk
About the Brand
Would you believe that the hugely popular international clothing brand Hugo Boss, once went bankrupt? However, that did not demotivate Hugo Boss from giving up on his dream that easy. The company came into existence in 1924 and Boss filed for bankruptcy by 1931. However, he started again over an agreement and the rest as we know is history. The brand is now hold one of the prominent positions in the global luxury and premium apparel market. The brand signifies understated luxury and is not restricted only to clothing, but all things luxury like premium fragrances and accessories. Well, what do we say, he nailed it, just like a boss!